Leaders at Appco Marketing ensure that their representatives are enthusiastic about their work at all times. This is made possible by taking great care to clarify overall goals, ensure that people’s efforts are properly supported, and refrain from exerting time pressure so intense that minor glitches are perceived as crises rather than learning opportunities. Leaders also cultivate a culture of helpfulness and they facilitate progress in a more direct way by rolling up their sleeves and pitching in. Of course, this helps in keeping the people from working with not only gusto but also gets them to work faster and better.
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