Appco India provides emergency aid to thousands of Kashmir flood victims

Appco Group India’s Charity division has helped secure more than US$45,000 in donations in a month from 10 September 2014 for the flood victims in Jammu and Kashmir.

Face-to-face fundraisers working with Appco Group India and Save The Children have signed up over 800 regular-giving donors while raising awareness of the cause in Mumbai, Delhi, Chennai, Coimbatore
and Hyderabad. 

The donations raised will help Save The Children provide emergency relief for the victims of the Jammu and Kashmir floods, which devastated the region, claiming more than 250 lives.

Appco Group India helps double Tata Sky's customer database

Appco Group India’s Entertainment division has significantly increased its sales for client Tata Sky, almost doubling the monthly number of customers signing up for the client’s services.

Since January 2014, the number of sales representatives working with Appco Group India has also increased from 100 to 220, reflecting the dramatic rise in sales.

Dhananjay Uppoor, National Head, Tata Sky said: “Since January 2014, we have witnessed almost a 50% increase in customer acquisitions across 10 locations in India, which is a huge jump on all fronts.

"We are confident that we will double the customers acquired by December 2014 with Appco’s help. The quality of customers signed up to our services has been excellent.”

Sales representatives promote the different services Tata Sky has to offer and they have also been raising awareness for a new karaoke service, which has a library of Bollywood tracks.

Appco India secures thousands of new donors for children’s charity CRY

Appco Group India is working with charity Child Rights and You (CRY) to protect the basic human rights of underprivileged children across India.

Fundraisers working with Appco Group India have signed up more than 60,000 donors between 2013 and 2014 for the client.

The support from Appco-recruited donors means CRY has reached out to thousands of children and addressed a number of child rights issues, which include health, malnutrition, education, child labour and abuse.

Appco’s partnership with the charity over the past 12 years, has helped CRY extend its work to 11 cities across India.

“Appco has, over the years, not only raised substantial funds for us but has also helped us to bring in more and more donors to participate in the CRY movement in India,” said Puja Marwaha, CEO, CRY.

Anita Sharad, Director of Resource Mobilisation at CRY added: “We have experienced the partnership grow from strength to strength.

“As a result, CRY has been able to strengthen its focus on the different issues that deprive children of their rights – child labour, access to education, provision of health facilities and protection from abuse and exploitation – and therefore achieve our common goal of a happy and healthy childhood for India’s children.”

Appco praised for seven years of success with HelpAge India

Appco Group India’s seven-year relationship with HelpAge India has helped millions of elderly people get
the care they need.

Fundraisers working with Appco Group India have secured millions of regular-giving donors from across
the country.

The donations will support close to 1.5 million elderly people and have helped fund a number of
cataract operations.

Mathew Cherian, CEO of HelpAge praised the fundraisers’ hard work. He said: “Appco has very generously been communicating the message of HelpAge to thousands of people across the country. 

“We value the relationship and hope it will allow us to help more and more elderly people.”

HelpAge India also picked up the NGO Leadership & Excellence Award at the Global CSR Excellence and Leadership Awards in February to commemorate World CSR Day.