Appco Group India helps Sightsavers to tackle avoidable blindness

Appco Group India has entered into a partnership with leading global development organisation Sightsavers. The objective of the partnership is to help eradicate avoidable blindness by speaking to potential donors and spreading the message across the country. 

Fundraisers working with Appco Group India have signed up more than 2,000 regular-giving donors in just six months, which is a major accomplishment both for Sightsavers and for Appco. 

Acknowledging Appco’s contribution, a leading spokesperson from Sightsavers said the charity is impressed with Appco’s accomplishment to date and is looking forward to continuing a healthy and prosperous relationship with the company.

Sightsavers has been working in India since 1966 to eliminate avoidable blindness and to ensure that people who are irreversibly blind are adequately supported to lead lives of independence and dignity.

Appco India helps SOS increase regular-giving donors by 60%

Donors signed up to SOS Children’s Villages have increased by almost 60% each month thanks to fundraisers working with Appco Group India.

Appco’s proactive decision to expand SOS’s latest campaign to more cities in India and to increase the number of fundraisers working on the campaign has led to the charity experiencing a dramatic increase in the number of donor sign-ups.

The success was celebrated with an Appco-sponsored event for SOS, which recognised the fundraisers’ achievements.

Appco Group India has been working with SOS Children’s Villages since 2012, helping to raise funds for child welfare.

Appco India provides emergency aid to thousands of Kashmir flood victims

Appco Group India’s Charity division has helped secure more than US$45,000 in donations in a month from 10 September 2014 for the flood victims in Jammu and Kashmir.

Face-to-face fundraisers working with Appco Group India and Save The Children have signed up over 800 regular-giving donors while raising awareness of the cause in Mumbai, Delhi, Chennai, Coimbatore
and Hyderabad. 

The donations raised will help Save The Children provide emergency relief for the victims of the Jammu and Kashmir floods, which devastated the region, claiming more than 250 lives.

Appco India secures thousands of new donors for children’s charity CRY

Appco Group India is working with charity Child Rights and You (CRY) to protect the basic human rights of underprivileged children across India.

Fundraisers working with Appco Group India have signed up more than 60,000 donors between 2013 and 2014 for the client.

The support from Appco-recruited donors means CRY has reached out to thousands of children and addressed a number of child rights issues, which include health, malnutrition, education, child labour and abuse.

Appco’s partnership with the charity over the past 12 years, has helped CRY extend its work to 11 cities across India.

“Appco has, over the years, not only raised substantial funds for us but has also helped us to bring in more and more donors to participate in the CRY movement in India,” said Puja Marwaha, CEO, CRY.

Anita Sharad, Director of Resource Mobilisation at CRY added: “We have experienced the partnership grow from strength to strength.

“As a result, CRY has been able to strengthen its focus on the different issues that deprive children of their rights – child labour, access to education, provision of health facilities and protection from abuse and exploitation – and therefore achieve our common goal of a happy and healthy childhood for India’s children.”

Appco praised for seven years of success with HelpAge India

Appco Group India’s seven-year relationship with HelpAge India has helped millions of elderly people get
the care they need.

Fundraisers working with Appco Group India have secured millions of regular-giving donors from across
the country.

The donations will support close to 1.5 million elderly people and have helped fund a number of
cataract operations.

Mathew Cherian, CEO of HelpAge praised the fundraisers’ hard work. He said: “Appco has very generously been communicating the message of HelpAge to thousands of people across the country. 

“We value the relationship and hope it will allow us to help more and more elderly people.”

HelpAge India also picked up the NGO Leadership & Excellence Award at the Global CSR Excellence and Leadership Awards in February to commemorate World CSR Day.

Team Building at Appco

Appco Group India held its Annual Owners & Crew Leader’s Workshop in October 2013, aiming to bring in the renowned leaders of our company together on one platform with all the Owners & crew leaders from all divisions. The outcome generated was an intense knowledge sharing session. There were a host of esteemed speakers for the workshop with Mr. Chris Niarchos, Founder & Chairman, Cobra Group; attending and honoring the event with his impeccable speech. Other speakers for the event included Mr. Tony Fernandes, Vice President, Appco Group India & Country Head Japan; Mr. Taras Koochin, Vice President, Appco Group & Country Head Japan; Mr. Bertrand Lesbros, Owner, Australia; Mr. Kim Yong, Owner, Korea; Mr. Mike Blane, MD, Appco Group & Sai Prakash Kuckian, Vice President, Appco Group.

The event had many topics rolling out and the speakers sharing their experiences and expertise on the same. What was most notable from the entire convention was the emphasis on Team building & leadership. Appco India, as marketing and sales based company, has developed an intact team building environment for its sales people at all levels in the hierarchy. Belonging to a team, in the broadest sense, has a lot to do with the understanding of the mission and objective of our organization.

We aim to differentiate the overall sense of team building by developing an effective intact team that is formed to accomplish a specific goal. Our goal is become the one stop direct marketing partners for our clients and their products. The leaders & Owners in our business exude a sense of responsibility and the right attitude to expand and develop their guys on the ladder of success. We believe in not just individual development, rather we look out at the team’s performance collectively. Our Owners regularly adopt various methods on a daily basis to manage the sales people in the pipeline and impart the confidence and trust in developing them. We have had notable success in the process that we adopt to train our team.  At Appco, we continuously try to have the most connected and cohesive sales force in the industry that constantly performs and lives up to the expectations.

We understand and believe that real world team building skills continue and grow with time, efforts and trust and once adopted systematically across all levels of the sales hierarchy, it will certainly lead the team to win.

Appco Group India: Dynamic Sales Tactics

Being a sales based company, our business demands proactive development and spontaneous learning skills. The general personal challenges faced by the sales professional all over India include poor preparation, weak networking skills, and incomplete awareness about the product/service to name a few.

While the sales person is on the run continuously, he/she may get less time and opportunity to learn and develop their individual tactics. In addition to this, now-a-days, companies have been adopting newer technology approach to selling which further more increases the pressure on the sales force. However, we have adopted various specialized training modules for our sales people across all divisions to address and eliminate the issues pertaining to our workforce.

The need of the hour is to be proactive and take lessons from the situations faced on a daily basis. Taking a quick summary while on the way to the meeting, preparing a to-do/priority list for the day, being confident while addressing the issues/queries from the client, taking feedback for the services, maintaining written account for the day to day activities are few of the tips that the sales professional need to adopt while on the run. Selling is a skill and it needs to be constantly developed with the smaller experiences in different situations.

Overall, the sales person needs to look at his own performance matrix and selling skills to monitor where the gap in their performance is. Self improvement skills needs to be adopted and lessons taken on the run would result in continuous improvement.  A spontaneous and quick approach would ensure that the mistakes done earlier are analyzed and looked upon.

Hence while on the run, the sales person should be literally on the run.

‘If you can sell the product to yourself, you can sell it others’

Appco Marketing India- Racing Ahead!

Appco Marketing India continues to achieve great success across the country in all its divisions. The year 2011 brought huge growth for the company especially in the month of October. It was a record breaking month for Appco Group India with over 60,000 sales completed and growth of 29.10% in just a month's span.

Every Division contributed to the large sales average, with the Charity and Entertainment Divisions standing out in particular. Meanwhile, Pune and Nagpur were integral to the success of the Telco Division. The consistent growth of the two locations has helped to boost sales of Airtel in particular.

A significant highlight was the progress of the new office in Baroda City. Its team of eleven guys showed exceptional progress. Another new addition followed in the same vein in an effort to keep up with its peers. The Insurance Division, although new, witnessed phenomenal growth at 64.03%. There is currently a tide of emerging leaders sweeping through the country. Seven Assistant Managers are gearing up for their promotions. These include three in Charity, three in Reliance Big TV and one in Telco.

Appco Group India has shown that it takes more than just a well-known brand to succeed. In particular, they have displayed the self-determination and consistency that leads to growth and high-quality sales.