Wednesday, December 4, 2013

Appco Group India: Dynamic Sales Tactics


Being a sales based company, our business demands proactive development and spontaneous learning skills. The general personal challenges faced by the sales professional all over India include poor preparation, weak networking skills, and incomplete awareness about the product/service to name a few.

While the sales person is on the run continuously, he/she may get less time and opportunity to learn and develop their individual tactics. In addition to this, now-a-days, companies have been adopting newer technology approach to selling which further more increases the pressure on the sales force. However, we have adopted various specialized training modules for our sales people across all divisions to address and eliminate the issues pertaining to our workforce.

The need of the hour is to be proactive and take lessons from the situations faced on a daily basis. Taking a quick summary while on the way to the meeting, preparing a to-do/priority list for the day, being confident while addressing the issues/queries from the client, taking feedback for the services, maintaining written account for the day to day activities are few of the tips that the sales professional need to adopt while on the run. Selling is a skill and it needs to be constantly developed with the smaller experiences in different situations.

Overall, the sales person needs to look at his own performance matrix and selling skills to monitor where the gap in their performance is. Self improvement skills needs to be adopted and lessons taken on the run would result in continuous improvement.  A spontaneous and quick approach would ensure that the mistakes done earlier are analyzed and looked upon.

Hence while on the run, the sales person should be literally on the run.

‘If you can sell the product to yourself, you can sell it others’

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