Appco Group India helps government hit digital TV targets

Appco Group India’s Entertainment division is helping the government reach its target of providing 88 million households with a direct-to-home (DTH) satellite TV service by December 2014.(source)

The division, which works with major DTH service providers including Tata Sky,has already helped more than 250,000 households switch from cable to DTH since 2012.

Appco Group India has also helped reduce costs for DTH customers with aone-time installation fee and customised TV packages. Customers can also save as much as 10% a year on their bills with a ‘pay what you watch’ service.

Harit Nagpal, CEO at Tata Sky said: “Since we started working with Appco, we have seen customer sign ups for DTH double and we are hoping that the numbers will increase by five or 10 times in the future.”

Team Building at Appco

Appco Group India held its Annual Owners & Crew Leader’s Workshop in October 2013, aiming to bring in the renowned leaders of our company together on one platform with all the Owners & crew leaders from all divisions. The outcome generated was an intense knowledge sharing session. There were a host of esteemed speakers for the workshop with Mr. Chris Niarchos, Founder & Chairman, Cobra Group; attending and honoring the event with his impeccable speech. Other speakers for the event included Mr. Tony Fernandes, Vice President, Appco Group India & Country Head Japan; Mr. Taras Koochin, Vice President, Appco Group & Country Head Japan; Mr. Bertrand Lesbros, Owner, Australia; Mr. Kim Yong, Owner, Korea; Mr. Mike Blane, MD, Appco Group & Sai Prakash Kuckian, Vice President, Appco Group.

The event had many topics rolling out and the speakers sharing their experiences and expertise on the same. What was most notable from the entire convention was the emphasis on Team building & leadership. Appco India, as marketing and sales based company, has developed an intact team building environment for its sales people at all levels in the hierarchy. Belonging to a team, in the broadest sense, has a lot to do with the understanding of the mission and objective of our organization.

We aim to differentiate the overall sense of team building by developing an effective intact team that is formed to accomplish a specific goal. Our goal is become the one stop direct marketing partners for our clients and their products. The leaders & Owners in our business exude a sense of responsibility and the right attitude to expand and develop their guys on the ladder of success. We believe in not just individual development, rather we look out at the team’s performance collectively. Our Owners regularly adopt various methods on a daily basis to manage the sales people in the pipeline and impart the confidence and trust in developing them. We have had notable success in the process that we adopt to train our team.  At Appco, we continuously try to have the most connected and cohesive sales force in the industry that constantly performs and lives up to the expectations.

We understand and believe that real world team building skills continue and grow with time, efforts and trust and once adopted systematically across all levels of the sales hierarchy, it will certainly lead the team to win.

Appco Group India: Dynamic Sales Tactics

Being a sales based company, our business demands proactive development and spontaneous learning skills. The general personal challenges faced by the sales professional all over India include poor preparation, weak networking skills, and incomplete awareness about the product/service to name a few.

While the sales person is on the run continuously, he/she may get less time and opportunity to learn and develop their individual tactics. In addition to this, now-a-days, companies have been adopting newer technology approach to selling which further more increases the pressure on the sales force. However, we have adopted various specialized training modules for our sales people across all divisions to address and eliminate the issues pertaining to our workforce.

The need of the hour is to be proactive and take lessons from the situations faced on a daily basis. Taking a quick summary while on the way to the meeting, preparing a to-do/priority list for the day, being confident while addressing the issues/queries from the client, taking feedback for the services, maintaining written account for the day to day activities are few of the tips that the sales professional need to adopt while on the run. Selling is a skill and it needs to be constantly developed with the smaller experiences in different situations.

Overall, the sales person needs to look at his own performance matrix and selling skills to monitor where the gap in their performance is. Self improvement skills needs to be adopted and lessons taken on the run would result in continuous improvement.  A spontaneous and quick approach would ensure that the mistakes done earlier are analyzed and looked upon.

Hence while on the run, the sales person should be literally on the run.

‘If you can sell the product to yourself, you can sell it others’

Appco Marketing India- Racing Ahead!

Appco Marketing India continues to achieve great success across the country in all its divisions. The year 2011 brought huge growth for the company especially in the month of October. It was a record breaking month for Appco Group India with over 60,000 sales completed and growth of 29.10% in just a month's span.

Every Division contributed to the large sales average, with the Charity and Entertainment Divisions standing out in particular. Meanwhile, Pune and Nagpur were integral to the success of the Telco Division. The consistent growth of the two locations has helped to boost sales of Airtel in particular.

A significant highlight was the progress of the new office in Baroda City. Its team of eleven guys showed exceptional progress. Another new addition followed in the same vein in an effort to keep up with its peers. The Insurance Division, although new, witnessed phenomenal growth at 64.03%. There is currently a tide of emerging leaders sweeping through the country. Seven Assistant Managers are gearing up for their promotions. These include three in Charity, three in Reliance Big TV and one in Telco.

Appco Group India has shown that it takes more than just a well-known brand to succeed. In particular, they have displayed the self-determination and consistency that leads to growth and high-quality sales.