Appco Group India: Face-to-face pitching as a traditional selling tool

If you are in the selling business, winning new customers often requires face-to-face meetings as a very traditional yet winning approach. Many experts in our industry have regarded direct selling approach to provide an edge over the other approaches owing to the advantages and liberty it provides. Globally, face-to-face pitching has been looked on as a traditionally accepted approach which has gone down well in the industry standards and is still regarded as one of the top selling tools.

In practical situations, the seller who meets the prospect face to face has a better advantage over his or her competitors. The other modes of selling/pushing the product or service like advertising, print mediums, events have also proved beneficial because it increases awareness in the minds of the prospects; however the mass impact and accessibility that a direct selling approach provides is untouched. Moreover, face to face meeting is a much persuasive approach where you can gauge the reactions better and look into handling the objections directly. On the contrary, customers and prospects find it easy to ignore emails and calls and that makes selling tougher.

Another aspect in direct selling is managing the time. Proper time management can lead to more time with the customer and less time for the non-sales activities. This can boost your face-to-face interaction with the prospects and give you a higher chance of selling the product/service. There are traditionally some golden rules through which you can enrich your direct selling experience. The prospect is your potential customer so it is extremely important to ask and listen to the responses. This helps in better understanding and improves the interaction. Another significant instance is to resist the urge of selling the product/service immediately before knowing the need of the customer. Let the customer speak so that you address his needs for the product and tailor your pitch to suit his precise needs.

Many such loopholes are addressed with the help of direct selling methods, thereby proving it to be a traditional yet powerful approach.